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  • Goodvertising: Creative Advertising That Cares

Goodvertising: Creative Advertising That Cares

  • Цена: 75.90 лв
    4.52 (214 ratings by Goodreads)
  • Автор:Thomas Kolster
    Година на издаване:2012
    Език: Английски
    Корица: Hardcover
    Страници: 256

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     до офис на еконт: 09.05.2021
     до краен адрес: 09.05.2021 - 11.05.2021
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 Commitment chapters, "Goodvertising" showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerrys, Nike, Tropicana, Volkswagen, Fiat, Levis, Toyota, Honda, Sainsburys, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn't lead to dull advertising.
Допълнителна информация
Автор
  • Thomas Kolster
  • Поредица
  • Автор Thomas Kolster
    Година на издаване 2012
    Език Английски
    Корица Hardcover
    Страници 256
    Размери 1.800kg (28cm x 24cm)
    Категория Книги на английски език /  Business & Economics / 
    Код: 233.00862
    ISBN/Barcode: 9780500516263
    Производител: THAMES & HUDSON
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