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  • Wally Olins: Brand New: The Shape of Brands to Come

Wally Olins: Brand New: The Shape of Brands to Come

  • Цена: 42.90 лв
    3.91 (399 ratings by Goodreads)
  • Наличност: Изчерпано
  • Автор:Wally Olins
    Година на издаване:2014
    Език: Английски
    Корица: Flexicover
    Страници: 200
Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.
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Автор
  • Wally Olins
  • Поредица
  • Автор Wally Olins
    Година на издаване 2014
    Език Английски
    Корица Flexicover
    Страници 200
    Размери 0.490kg (23cm x 18cm)
    Категория Книги на английски език /  Business & Economics / 
    Код: 233.00817
    ISBN/Barcode: 9780500291399
    Производител: THAMES & HUDSON
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