• Non-Bullshit Innovation

Non-Bullshit Innovation

  • Цена: 33.99 лв
    3.94 (3 ratings by Goodreads)
  • Автор:David Rowan
    Година на издаване:2021
    Език: Аглийски
    Корица: Paperback
    Страници: 400


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     до краен адрес: 25.07.2024 - 27.07.2024

'Digital transformation' and 'disruptive innovation' used to be empty buzzwords serving to justify pointless box-ticking and absurd corporate posturing. And then a global pandemic suddenly forced every kind of organization to embrace genuine, urgent innovation as a matter of survival. But how can we ensure that the non-bullshit version of innovation delivers economic recovery at this crucial moment? Are there strategies we can all adapt from the world's most creative leaders to innovate effectively in our own lives?

David Rowan, founding editor-in-chief of WIRED UK, embarked on a twenty country quest to find out. Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will prepare you for whatever the future may bring - because the world will never move this slowly again.

'In this remarkable book, David Rowan tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful is that he does not just stick with small startups, let alone dreamy "inventors". He finds innovation in big companies and even within governments.' - Matt Ridley, The Times

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  • David Rowan
  • Поредица
  • Автор David Rowan
    Година на издаване 2021
    Език Аглийски
    Корица Paperback
    Страници 400
    Размери 0.481kg (15cm x 23cm)
    Категория Книги на английски език /  Business & Economics /  Книги на английски / 
    Код: 0240.16332
    ISBN/Barcode: 9781787633704
    Производител: PENGUIN GROUP
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