"What is Graphic Design For?" is a major new graphic design handbook, which extends the issues raised in the bestselling original "What is Graphic Design?" This guide to the world of graphic design, explores all the issues that shape contemporary design: economics; ethics; technology; multimedia communication; theory and developments in other fields that impact globally on local cultures. A special focus on work from emerging design locations, including China, Russia and Eastern Europe, is particularly invaluable. The role of the graphic designer has never been so diverse: they must often copywrite, edit, curate, originate photography and illustrations, design typefaces, and be astute marketers and businesspeople...all in a world of converging media. "What is Graphic Design For?" is both an in-depth exploration of successful design, and a stunning portfolio of cutting-edge work from designers and studios around the globe.