The Graphic Designer's Guide to Effective Visual Communication breaks down the different levels of visual and verbal device - what grabs attention first, what is accessed next, and then, in various levels, what follows on. Expressing these levels as layers helps the designer to successfully sequence content for maximum impact. The Graphic Designer's Guide to Effective Visual Communication engages in the contemporary processes of effective two-way communication, when designers and communicators have to sandwich together increasingly elaborate layers of visual material. It investigates and questions the way information is received by its audience through inspiring examples within a variety of print and screen contexts, followed by interesting practical exercises, giving designers the methodology and the practice to design for maximum effect. This book is a must-have for any working designer intent on increasing and improving his or her communication skills and thus marketability.