With the publication of "Swedish Industrial Design", Arvinius Forlag answers a much-expressed need for a forum enabling Swedish designers - both the youngest provocateurs as well as established design houses and well-known veterans of the industry - to present themselves, their ideas and their skills. At a time when design is increasingly recognized as the door to new markets and when Swedish designers are more in demand than ever. "SWEID 1" belongs to a series of five books. A selection of Swedish industrial design, graphic design, architecture, illustration and photography. The series illustrates the current trends and creative interpretations within their fields of artistry.