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  • Packaging

Packaging

  • Цена: 73.90 лв
    3.78 (18 ratings by Goodreads)
  • Наличност: Изчерпано
  • Автор: Mark Hampshire, Keith Stephenson
    Език: Английски
    Корица: Paperback
    Страници: 208
"DemGraphics" is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the 'what?' and 'why?' of design, "DemoGraphics: Packaging" dissects the 'who?' Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful, user-centred design.
Допълнителна информация
Автор
  • Mark Hampshire, Keith Stephenson
  • Поредица
  • Автор Mark Hampshire, Keith Stephenson
    Език Английски
    Корица Paperback
    Страници 208
    Размери 1.200kg (24cm x 24cm)
    Категория Книги на английски език /  Graphic Design / 
    Код: 0247.00120
    ISBN/Barcode: 2940361711
    Производител: ROTOVISION
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