New and better technologies have created increasingly demanding consumers. A Web site that doesn't incorporate the latest effects will have trouble keeping the user's attention -- and the challenge to deliver lies squarely with today's Web designers. Now, Rockport Publishers helps answer this challenge with the Web Tricks and Techniques series. These user-friendly reference guides are designed to make even the most complicated and intimidating Web technology easy to understand.Layout offers tips and tricks for every element of Web page design, using a straightforward format that allows readers to "look over the shoulder" of top design experts. From general layout (i.e.: wide versus tall sites) to navigation (i.e.: pop-down/up menus); from special effects with text and rollovers to how to incorporate additional elements such as streaming video and audio -- the book includes step-by-step instructions and the actual HTML codes that make each featured "trick" work.No more dense computer manuals and time-consuming code-copying. With this invaluable new reference, Web designers at all experience levels can get up to speed immediately on the latest technologies -- and use them to create compelling online sites.