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  • Hegarty on Advertising: Turning Intelligence into Magic

Hegarty on Advertising: Turning Intelligence into Magic

  • Цена: 47.99 лв
    4.05 (29 ratings by Goodreads)
  • Наличност: Изчерпано
  • Автор:John Hegarty
    Година на издаване:2017
    Език: Английски
    Корица: Hardcover
    Страници: 232
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive's shelf is now fully revised and ready to inspire a new generation of marketers.
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Автор
  • John Hegarty
  • Поредица
  • Автор John Hegarty
    Година на издаване 2017
    Език Английски
    Корица Hardcover
    Страници 232
    Размери 0.880kg (23cm x 17cm)
    Категория Книги /  Книги на английски език /  Business & Economics /  Graphic Design / 
    Код: 233.01003
    ISBN/Barcode: 9780500293638
    Производител: THAMES & HUDSON
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