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  • Guerrilla Advertising 2: More Unconventional Brand Communications

Guerrilla Advertising 2: More Unconventional Brand Communications

  • Цена: 63.90 лв
    3.94 (40 ratings by Goodreads)
  • Наличност: Изчерпано
  • Автор:Gavin Lucas
    Година на издаване:2011
    Език: Английски
    Корица: Paperback
    Страници: 192
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects of this title include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph; and, street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
Допълнителна информация
Автор
  • Gavin Lucas
  • Поредица
  • Автор Gavin Lucas
    Година на издаване 2011
    Език Английски
    Корица Paperback
    Страници 192
    Размери 1.125kg (30cm x 23cm)
    Категория Книги на английски език /  Business & Economics /  Graphic Design / 
    Код: 0233.00612
    ISBN/Barcode: 9781856697477
    Производител: LAURENCE KING PUBLISHING
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