• Business for Punks

Business for Punks

  • Цена: 19.90 лв
    3.78 (89 ratings by Goodreads)
  • Автор:James Watt
    Година на издаване:2016
    Език: Английски
    Корица: Paperback
    Страници: 256


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BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
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  • James Watt
  • Поредица
  • Автор James Watt
    Година на издаване 2016
    Език Английски
    Корица Paperback
    Страници 256
    Размери 0.420kg (20cm x 13cm)
    Категория Книги /  Книги на английски език /  Food & Drinks /  Business & Economics / 
    Код: 240.1284
    ISBN/Barcode: 9780241290118
    Производител: PORTFOLIO
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