The sign of the white and blue propeller circle has signified BMW since the 1930s: sporty, dynamic, radiating brilliance, with timeless elegance. The mention of BMW brings to mind legendary cars like the prewar 328, the 507 from the 1950s, or the M1 of the 1970s. But the name BMW also stands for attempts to lend mobility to a wide class of buyers, for example with the Isetta and the 700. In an historical overview, this book first tells the legendary history of the Bavarian automobile firm and goes back to its beginning, the traces of which are lost in the darkness of the First World War. Following this, the new creations of the firm, like the Coupe E92 of the 3 Series, with its integrated feeder arm that delivers the seatbelt to the driver, or the Hydrogen 7, announced as “the world's first hydrogendrive luxury performance automobile for everyday use”, are introduced along with the old models by means of articles and excellent color photography.
Rainer W. Schlegelmilch studied photography design in Munich and in 1964 opened a studio for advertising photography. Even during his studies, visits to car races led him to discover his passion for motor sports and fast cars.
Hartmut Lehbrink’s studies of English and German philology took him to Geneva, Mьnster, and Bonn. He has written numerous contributions for publications including auto motor und sport and ADACMotorwelt. Jochen von Osterroth first worked as a cartoonist. In 1971 he joined World News and became a Grand Prix reporter for rallye racing, RTL, sid, dpa, and daily newspapers.