Advertising Now! Online

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Ads in cyberspace: the best campaigns on the web today.

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.

The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.
Допълнителна информация
  • Julius Wiedemann
  • Поредица
  • Автор Julius Wiedemann
    Година на издаване 2006
    Език Английски
    Корица Flexicover
    Страници 448
    Размери 0.000kg (25cm x 20cm)
    Категория Книги /  Книги на английски език /  Architecture & Interior Design / 
    Код: 251.015
    ISBN/Barcode: 9783822849569
    Производител: TASCHEN
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