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  • Advertising Next

Advertising Next

  • Цена: 63.90 лв
    3.60 (34 ratings by Goodreads)
  • Наличност: Изчерпано
  • Автор:Tom Himpe
    Година на издаване:2008
    Език: Английски
    Корица: Hardcover
    Страници: 400
This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.
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Автор
  • Tom Himpe
  • Поредица
  • Автор Tom Himpe
    Година на издаване 2008
    Език Английски
    Корица Hardcover
    Страници 400
    Размери 2.070kg (25cm x 22cm)
    Категория Книги на английски език /  Art /  Graphic Design / 
    Код: 233.00276
    ISBN/Barcode: 9780500514160
    Производител: THAMES & HUDSON
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