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  • 100 Ways to Create a Great Ad

100 Ways to Create a Great Ad

  • Цена: 57.90 лв
    4.07 (93 ratings by Goodreads)
  • Наличност: Изчерпано
  • Автор:Tim Collins
    Година на издаване:2014
    Език: Английски
    Корица: Paperback
    Страници: 208
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
Допълнителна информация
Автор
  • Tim Collins
  • Поредица
  • Автор Tim Collins
    Година на издаване 2014
    Език Английски
    Корица Paperback
    Страници 208
    Размери 0.980kg (25cm x 21cm)
    Категория Книги на английски език /  Graphic Design / 
    Код: 233.00874
    ISBN/Barcode: 9781780671680
    Производител: LAURENCE KING PUBLISHING
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