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  • 100 Ideas That Changed Advertising

100 Ideas That Changed Advertising

  • Цена: 55.90 лв
    3.59 (3 ratings by Goodreads)
  • Наличност: Изчерпано
  • Автор:Simon Veksner
    Година на издаване:2015
    Език: Английски
    Корица: Paperback
    Страници: 216
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.
Допълнителна информация
Автор
  • Simon Veksner
  • Поредица
  • Автор Simon Veksner
    Година на издаване 2015
    Език Английски
    Корица Paperback
    Страници 216
    Размери 0.915kg (27cm x 21cm)
    Категория Книги на английски език /  Business & Economics / 
    Код: 0233.00902
    ISBN/Barcode: 9781780675565
    Производител: LAURENCE KING PUBLISHING
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